Players can communicate with one another through the standard Chat system, the Jam-A-Grams mail system, and the Jammer Wall messaging system. Players can further express themselves with customizable Pets that can follow their animal avatar as well as Dens that can be customized with thousands of den items. The game is centered around the outdoors and nature, where players are represented as animal avatars that can be customized with a variety of colors, patterns, and thousands of clothing accessories.

However, the game can still be played through a downloadable version that was introduced in July 2017. The game was initially designed to be played inside a web browser but was officially discontinued on web browsers after Adobe Flash's End of Life in January 2021. On April 30, 2020, the game was renamed from Animal Jam to Animal Jam Classic, while the mobile app counterpart Animal Jam - Play Wild had its name shortened to Animal Jam.ДЄnimal Jam Classic requires Adobe Flash and a network connection to run. Sometime in 2017, the partnership with Animal Jam Classic and National Geographic ended. Afterwards, the game was officially released on September 9, 2010. It was first available as a closed-beta in early 2010 and the Beta Testing was opened to the public around July 2010. The idea for the game was hatched in 2008 and development on the game began in 2009.

For the Unity game, see Animal Jam (Unity Game).ДЄnimal Jam Classic, previously Animal Jam, is an online virtual world for kids created by WildWorks (formerly Smart Bomb Interactive) in collaboration with the National Geographic Society.

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